Four Essential Practices Of Good Web Design



Confronted with a broad range of design guidelines and advice, companies can freeze up like deer in headlights. What are the essential practices that no firm can do without? Site managers should ensure that if nothing else, their teams: 1) Get low-cost, high-impact basics right; 2) include content that allows top-priority customers to complete their most important goals; 3) keep critical paths to those goals free of user experience roadblocks; and 4) test and measure as a way of life.